# Dog Training Treats (2026): Small, Soft and Counted Toward the Daily Calories > Five soft or freeze-dried training treats with calories per piece from the maker or listing, the 10% treat rule from Tufts and WSAVA, and xylitol risks. - Source: https://petprooflab.com/food-feeding/dog-training-treats - Publisher: PetProofLab (https://petprooflab.com) - Published: 2026-09-28 - Category: food-feeding - Tags: dog training treats, puppy training treats, treat calories, 10 percent rule, xylitol, Zuke's, Pet Botanics, Stewart freeze dried liver - Method: picks chosen from Amazon listings and brand specs; not hands-on tested; current Amazon prices are on the page; content checked 2026-09-28. - Quick answer: A good training treat is tiny, soft enough to eat in a second, and low in calories, because Tufts veterinary nutritionists say treats should stay under 10% of a dog's daily calories. Pet Botanics Training Rewards (1.5 kcal each, per the listing) and Zuke's Mini Naturals (2 kcal each, per Zuke's) are the lowest-calorie picks here. Wellness Soft Puppy Bites are made for puppies under a year. Stewart freeze-dried beef liver is a single-ingredient, high-value reward. Never use anything with xylitol: the FDA warns it can poison dogs. ## Key takeaways - Tufts' Petfoodology says more than 10% of daily calories from treats adds unneeded calories and can unbalance the diet; WSAVA gives the same 10% limit for foods not meant as a complete diet. - AAFCO does not require treats to meet a nutrient profile if the package says "snack" or "treat", so none of these replace a meal. - Calories per piece, per the maker or listing: Pet Botanics 1.5, Zuke's Mini Naturals 2, Wellness Soft Puppy Bites 6; Stewart lists 114 kcal per ounce of beef liver. - The FDA says xylitol can cause a dangerous drop in blood sugar in dogs within 10 to 60 minutes; check peanut butter and anything "sugar-free". - Tufts says not to buy treats from a company that can't or won't tell you their calories. ## Products (chosen from listings, not tested) 1. **Pet Botanics Training Rewards Mini Soft & Chewy Dog Treats, Bacon, 10 oz** (details: https://petprooflab.com/food-feeding/dog-training-treats#product-B0144BMM06) — The lowest-calorie treat here, for long sessions with lots of repetitions. - Pros: 1.5 calories per treat and about 500 treats in a 10 oz bag, per the listing; Pork liver and bacon flavor, no artificial flavors, colors or preservatives, per the listing; Made in the USA with US and imported ingredients, per the listing; sold by Amazon.com - Cons: The listing pitches them for smaller dogs; a big dog may need two at a time 2. **Zuke's Mini Naturals Dog Training Treats, Beef Recipe, 6 oz** (details: https://petprooflab.com/food-feeding/dog-training-treats#product-B07217Y7YW) — Buy these if you want a soft treat you can tear in half for a small dog. - Pros: Zuke's lists 2 kcal per piece and an easy-to-tear, chewy texture; Beef is the first ingredient; no corn, wheat or soy, per the listing; Zuke's feeding note: "Limit feeding to 3 treats per every one pound of body weight per day"; sold by Amazon.com - Cons: Contains cane sugar, per Zuke's ingredient list 3. **Wellness Soft Puppy Bites, Lamb & Salmon, 8 oz** (details: https://petprooflab.com/food-feeding/dog-training-treats#product-B08MV5Y4BM) — A soft puppy-specific treat; break each one in two for a small puppy. - Pros: Wellness says they are "specially formulated for puppies under 1 year" and made in the USA; Grain free, with salmon as a source of DHA, per the listing; 6 calories per treat, per the listing; sold by Amazon.com - Cons: Three to four times the calories per piece of the Pet Botanics and Zuke's treats 4. **Blue Buffalo Bits Chicken Training Treats, 11 oz** (details: https://petprooflab.com/food-feeding/dog-training-treats#product-B08XY7D7BL) — A soft chicken treat from a big-name brand; check the bag for calories before counting. - Pros: Chicken is the first ingredient; soft, bite-sized morsels with DHA, per the listing; No poultry by-product meals, corn, wheat or soy, and no propylene glycol, per the listing; Sold by Amazon.com - Cons: The listing does not give calories per treat; read the calorie statement on the bag 5. **Stewart Freeze Dried Beef Liver Dog Treats, 4 oz** (details: https://petprooflab.com/food-feeding/dog-training-treats#product-B0002DGRRA) — A high-value reward for hard moments, like recall at the park, rather than for every sit. - Pros: One ingredient: "100% Pure Beef Liver," per Stewart; Stewart's label: "To be fed as a treat, in addition to a complete and balanced diet"; 114 kcal per ounce; About 90 pieces per 4 oz tub, per the listing; sold by Amazon.com - Cons: Piece size varies, so calories per piece do too; crumble large pieces for training The best dog training treats are small, soft and low in calories, because they add up fast. Pet Botanics Training Rewards (1.5 kcal per treat, per the listing) and Zuke's Mini Naturals (2 kcal, per Zuke's) are the lightest here; Wellness Soft Puppy Bites are made for puppies under a year; and Stewart freeze-dried beef liver is a one-ingredient reward for when you need your dog's full attention. Whatever you buy, Tufts' veterinary nutritionists say treats belong under 10% of the day's calories. **How we chose:** we did not use or test these treats; we picked soft or crumbly treats sold by Amazon.com and in stock on September 28, 2026, and took calories from the maker's page or the listing. ## Five training treats and their calories | Treat | Calories per piece | Texture | Made for | Sold by | Amazon price | |---|---|---|---|---|---| | [Pet Botanics Training Rewards Mini](https://petprooflab.com/food-feeding/dog-training-treats#product-B0144BMM06) | 1.5 (listing) | Soft and chewy | Smaller dogs, per listing | Amazon.com | see the current Amazon price on the page | | [Zuke's Mini Naturals Beef](https://petprooflab.com/food-feeding/dog-training-treats#product-B07217Y7YW) | 2 (Zuke's) | Soft, tears easily | All sizes | Amazon.com | see the current Amazon price on the page | | [Wellness Soft Puppy Bites](https://petprooflab.com/food-feeding/dog-training-treats#product-B08MV5Y4BM) | 6 (listing) | Soft | Puppies under 1 year | Amazon.com | see the current Amazon price on the page | | [Blue Buffalo Bits Chicken](https://petprooflab.com/food-feeding/dog-training-treats#product-B08XY7D7BL) | Not on listing | Soft-moist | All sizes | Amazon.com | see the current Amazon price on the page | | [Stewart Freeze Dried Beef Liver](https://petprooflab.com/food-feeding/dog-training-treats#product-B0002DGRRA) | Varies; 114 kcal/oz (Stewart) | Dry, crumbles | Dogs and cats, per listing | Amazon.com | see the current Amazon price on the page | Maker figures come from [Zuke's Mini Naturals Beef page](https://www.zukes.com/dog-treats-and-chews/mini-naturals/beef-recipe), [Wellness's Soft Puppy Bites page](https://www.wellnesspetfood.com/product-catalog/wellness-soft-puppy-bites-lamb-salmon/) and [Stewart's single-ingredient treats page](https://stewartpet.com/product/single-ingredient/). ## The 10% rule, and where it comes from The Tufts veterinary nutritionists behind Petfoodology put the limit plainly in their article on [safe and healthy treats](https://sites.tufts.edu/petfoodology/2016/01/05/what-are-safe-and-healthy-treats-for-my-pet/): "Too many treats (more than 10% of your pet's daily caloric intake) can add lots of unnecessary kcals," can "nutritionally unbalance the diet," and "could be harmful if your pet has a medical condition." The [WSAVA Global Nutrition Committee's guidelines](https://wsava.org/wp-content/uploads/2021/04/Selecting-a-pet-food-for-your-pet-updated-2021_WSAVA-Global-Nutrition-Toolkit.pdf) say the same about any product labeled for "intermittent" or "complementary" feeding: it "should only be fed as a small portion of the diet (10% or less)." The reason is on the label. [AAFCO's label guide](https://www.aafco.org/consumers/understanding-pet-food/reading-labels/) explains that treats "aren't usually intended to provide a complete and balanced diet," and that AAFCO's model rules "do not require that pet treats meet standard nutritional adequacy requirements" as long as the package says "snack" or "treat." Some products instead carry the line "This product is intended for intermittent or supplemental feeding only." Either way, the treat is not food. Stewart's liver says so directly: "To be fed as a treat, in addition to a complete and balanced diet." What does 10% look like? Tufts uses the example of an average Labrador retriever that "only needs 1,000 kcal per day." Ten percent of that is 100 kcal: about 66 Pet Botanics treats, 50 Zuke's Mini Naturals, or 16 Wellness Puppy Bites, using the calorie figures above. A smaller dog needs fewer calories, so its treat budget shrinks with it. Your dog's actual calorie needs are on the food bag's feeding guide or with your vet. ## What makes a treat good for training Training means many rewards in a few minutes, so the treat has to be: - **Small.** Pet Botanics sells its minis at about 500 treats per 10 oz bag, per the listing. Anything bigger than a pea can be torn or cut. - **Soft.** A soft treat is gone in a second, so the next repetition can start. Zuke's describes its Mini Naturals as "easy to tear" and chewy. - **Low in calories.** At 1.5 to 2 kcal per piece, a dog can earn dozens of rewards before the 10% budget is gone. - **Worth working for.** Freeze-dried liver has a strong smell, which is why the Stewart listing calls it a "high value reward." Save it for the hard moments. Tufts adds one more rule for choosing a brand: "We don't recommend feeding any treats from companies that can't (or won't) tell you the nutrition information for their products." If the calories are not on the bag or the maker's website, ask the company. ## Cheaper and lower-calorie options Tufts suggests You do not have to buy treats at all. Tufts suggests using "a portion of your pet's regular food in a special 'treat' bag," putting kibble into dispensing toys, or giving crunchy vegetables as chews. Counting part of the dog's own dinner as training rewards keeps the day's calories where they were. For a dog on a diet or a dog with a medical condition, Tufts says to "talk to your veterinarian about appropriate treats." Ask your vet; this page is general information, not veterinary advice ([more on that](https://petprooflab.com/about#veterinary)). ## Xylitol, and other things never to use as treats Peanut butter is a favorite training aid, and the [FDA says](https://www.fda.gov/consumers/consumer-updates/paws-xylitol-its-dangerous-dogs) to check the label of any nut butter you give a dog "to make sure it doesn't contain xylitol." In dogs, xylitol can cause "a rapid and profound decrease in the level of blood sugar (hypoglycemia)" within 10 to 60 minutes, which "can quickly be life-threatening." The FDA lists vomiting, weakness, staggering, collapse and seizures as signs, and says some effects may not appear for 12 to 24 hours. Its advice: "Check the label for xylitol in the ingredients of products, especially ones that advertise as sugar-free or low sugar." Xylitol may also be listed as birch sugar or wood sugar. If your dog may have eaten xylitol, the FDA says to "call your vet, emergency clinic, or animal poison control center right away." Tufts' treat article adds other human foods to keep away from dogs: garlic and onions "can cause blood problems," grapes "can cause kidney disease," and chocolate "can even be fatal." It also warns that bones and rawhides "can cause stomach upset or obstruction" and that some chew bones run over 1,000 kcal. Our guide to [safe chew toys for aggressive chewers](https://petprooflab.com/play-training/safe-chew-toys-for-aggressive-chewers) covers what to give a dog that needs to chew. ## Using treats for puppies and seniors Puppies are the heaviest treat users because everything is new. Wellness Soft Puppy Bites are made for puppies under a year, per Wellness, and our [new puppy checklist](https://petprooflab.com/life-stages/new-puppy-checklist) and [best puppy food guide](https://petprooflab.com/food-feeding/best-puppy-food) cover the rest of the first months. Tufts' [puppy growth guide](https://sites.tufts.edu/petfoodology/2022/01/31/growth-guide-keeping-your-puppy-on-the-right-track/) says treats "should make up no more than 10% of a dog's total daily calories" and suggests taking "an inventory of all your puppy's treats," because extra calories can make puppies "grow too quickly," especially large breeds. Older dogs often need fewer calories overall, which makes the treat budget smaller. Our [senior dog food guide](https://petprooflab.com/food-feeding/senior-dog-food) explains why. A [slow feeder bowl](https://petprooflab.com/food-feeding/slow-feeder-dog-bowls) or a puzzle toy loaded with part of the daily kibble can replace some treats entirely. ## Recalls We checked every brand here against our [pet product recall page](https://petprooflab.com/recalls), which tracks FDA and CPSC pet recalls from January 2024 to September 28, 2026. None of these Pet Botanics, Zuke's, Wellness, Blue Buffalo or Stewart treats appears on it. The list does include several other dog treats in that period, mostly for possible Salmonella, among them freeze-dried treats from Foodynamics (October 2025) and chicken chip treats from two makers (November 2024). ## Frequently Asked Questions ### How many training treats can I give my dog a day? Keep all treats under 10% of your dog's daily calories, the limit Tufts' veterinary nutritionists and the WSAVA guidelines give. For a dog that needs 1,000 kcal a day, that is 100 kcal, or 50 treats at 2 kcal each. ### Are training treats complete and balanced? Usually not. AAFCO does not require treats labeled "snack" or "treat" to meet a nutrient profile, and some carry an "intermittent or supplemental feeding only" statement. They add to a complete diet; they do not replace it. ### Can I use peanut butter as a training treat? Only one without xylitol. The FDA warns xylitol can cause life-threatening low blood sugar in dogs and says to check the ingredient list, especially on sugar-free or low-sugar products. ### Can I use my dog's kibble as training treats? Yes. Tufts suggests setting aside part of your dog's regular food in a treat bag, which keeps the day's calories and nutrition unchanged. --- *PetProofLab is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. We did not use or test these treats; calorie figures and claims are the makers' own, from their websites and listings. This guide is general information and is not veterinary advice.* ## Sources - zukes.com: [Zuke's Mini Naturals Beef page](https://www.zukes.com/dog-treats-and-chews/mini-naturals/beef-recipe) - wellnesspetfood.com: [Wellness's Soft Puppy Bites page](https://www.wellnesspetfood.com/product-catalog/wellness-soft-puppy-bites-lamb-salmon) - stewartpet.com: [Stewart's single-ingredient treats page](https://stewartpet.com/product/single-ingredient) - sites.tufts.edu: [What are safe and healthy treats for my pet](https://sites.tufts.edu/petfoodology/2016/01/05/what-are-safe-and-healthy-treats-for-my-pet) - World Small Animal Veterinary Association: [WSAVA Global Nutrition Committee's guidelines](https://wsava.org/wp-content/uploads/2021/04/Selecting-a-pet-food-for-your-pet-updated-2021_WSAVA-Global-Nutrition-Toolkit.pdf) - Association of American Feed Control Officials: [AAFCO's label guide](https://www.aafco.org/consumers/understanding-pet-food/reading-labels) - U.S. Food and Drug Administration: [Paws xylitol its dangerous dogs](https://www.fda.gov/consumers/consumer-updates/paws-xylitol-its-dangerous-dogs) - sites.tufts.edu: [Growth guide keeping your puppy on the right track](https://sites.tufts.edu/petfoodology/2022/01/31/growth-guide-keeping-your-puppy-on-the-right-track) --- Last updated: 2026-09-28 Canonical URL: https://petprooflab.com/food-feeding/dog-training-treats How to cite: "Dog Training Treats (2026): Small, Soft and Counted Toward the Daily Calories", PetProofLab, https://petprooflab.com/food-feeding/dog-training-treats (checked 2026-09-28). Disclosure: as an Amazon Associate PetProofLab earns from qualifying purchases. Safety information summarizes public guidance and is not medical advice.